Convergence Culture, Nollywood, andCultural Change in a Globalized World

Hello All –

Our group will present tomorrow, and as my presentation focuses on the Global Nollywood reading, I will focus my comments here on that.  The following will be brought for dialogue, for your consideration.

The Nollywood network is an asymmetrical global media framework, or regulatory and distribution system, similar to the asymmetrical systems studied in last week’s Bollier reports from the Aspen Institute.  In the military example given in the paper, the asymmetrical military capabilities of the U.S.’s super-dominant military power and the lesser powers of the next most powerful militaries of western allies leads to specific labor divisions.  The disparity in capabilities between the U.S. military and enemies with far lesser capabilities, and no timely expectation of reaching level capabilities leads to guerilla-type   The total exclusion from the dominant global media network may or may not have lead to the alternate system – what evidence do we have in either direction?  Is it possible for those outside of the West African region or ‘global south’ to understand the dynamics well enough to answer that question?

Has the alternative Nollywood network grown in contrast to (or “against”) the western and eastern Hollywood and Bollywood media industries?  Or has this network grown as an inherently West African cultural phenomenon?

Would regulating the Nollywood network with laws, formal contracts, and regulations help or hurt the industry?  In what ways?  Who specifically would it help?  If Nollywood can be seen as a social network, has adaptation to technology and exclusion from the western dominant network facilitated the network?  How?  http://www.youtube.com/watch?v=OWsehhj2JRw (skip to 2:58)

Is the case of translation or dubbing the films into French a case of the local acting on the global?  http://www.youtube.com/watch?v=i49WXTp4fVY (skip to 3:25)

In my summary, I have used the terms ‘western’ and ‘dominant’ interchangeably to indicate the U.S.-dominated western global media network.  Is this network dominant?  In what way?  In what ways could Bollywood or Nollywood be described as dominant?

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